Chivas Regal 12

Chivas Regal traces its lineage to an Aberdeen grocer's shop of the early nineteenth century, and its history is inseparable from the emergence of blended Scotch as a global category of prestige.

The Chivas Brothers company was founded in Aberdeen in 1801 by William Edward and later joined by James Chivas. The firm originally operated as a grocer, wine and spirit merchant, becoming one of the most respected purveyors in the north of Scotland.

By the 1840s, the business had attracted royal patronage, supplying Queen Victoria at Balmoral. The Chivas Regal brand was created in 1909, drawing on aged reserves of Strathisla malt whisky and other fine Scotch whiskies blended to create a luxury expression.

Chivas Regal draws its heart malt from the Strathisla Distillery in Keith, Speyside — one of the oldest continuously operating distilleries in the Scottish Highlands, established in 1786.

The blending and maturation process is overseen at Paisley, near Glasgow, where Chivas Brothers' operations are headquartered.

Chivas Regal 12 is a blended Scotch whisky matured for a minimum of 12 years. It combines malt and grain whiskies from across Scotland, with Strathisla providing the principal malt character. The whiskies are married in cask after blending before bottling.

The story of Chivas Regal is the story of how a grocer's shop in Aberdeen came to define what the world understands by luxury Scotch.

Chivas Regal was one of the first prestige luxury whisky brands, created at a time when blended Scotch was establishing itself as a global category.

It played a significant role in bringing Scotch whisky to American consumers in the early 20th century, and remains one of the most recognised Scotch blends worldwide.

Strathisla, the spiritual home of Chivas Regal, is celebrated as one of the most picturesque distilleries in Scotland.

The brand held a Royal Warrant from Queen Victoria. Chivas Regal was one of the first whiskies to carry an age statement on its label, setting an industry precedent.

The blend has been recognised repeatedly at spirits competitions since the early twentieth century and is regarded as a benchmark of the Speyside-led blended style.